We continue the series of articles devoted to the main parts of the manuscript. The recommendations below highlight the importance of the Title, which is the first thing which readers see in your article. However, authors can think that creating and writing thereof is a simple task, but there are some pitfalls.
The title of a paper serves to attract the attention of the readers. In order to do this well, it must be both distinctive and informative. A long title has the opportunity to supply more information but if it is too long, the reader may lose interest. Moreover, the analysis  of John Hudson suggests that writing styles may contribute to the number of citations it would typically receive and a paper’s overall impact.
The key to writing a paper’s title is then to strike a balance between giving your potential reader enough piece of information to help a reader to decide whether your article is worth attention and therefore reading.
Below you can find several main tips to improve the title.
- The Title should reflect the main goal of the article. So, it should contain the subject, methods and a few more details.
- Keep a title simple, brief and attractive. Make sure your title is between 5 and 15 words in length. A longer title might seem unfocused and take the readers’ attention away from an important point.
- Keep out of big, useless words and jargons. Your title should be clear for a specialist in other areas also, in other words for people who are not expert in this subject/field.
- It’s better to take into account that in many cases every journal has own rules and requirements for the title. So, you should pay attention to the author’s guidelines.
- Firstly, write a draft, so-called “the working title” and then, when the paper is ready, check again and rewrite the first variant.
Additionally, you may write a subtitle but keep in mind that they are more commonly used for humanitarian research papers. Hence, if your study is from humanitarian sciences, you can safely add it.
In conclusion, we are giving some title examples from different areas of investigation which occur in our journals. We hope they could help you in choosing an appropriate title for your article.
- Using Land Cover Change to Predict Forest Degradation Pressure Points, Eastern Mau Forest, Kenya.
- Total Antioxidant Activity of Amaranth Leaves in Оntogenesis.
- Modelling All-Optical Switching and Limiting Properties of AlAs Photonic Crystals.
- Foreign Direct Investment in the Function of Economic Development – Example of Selected Countries in the Western Balkans.
Many useful resources describing peculiarities of titles may come in useful when you are working on creating the best one for your research findings. Some of them may be useful and are as such:
- The University of Southern California has a guide specific to social science research papers:
- The Journal of European Psychology Students has a blog article focusing on APA-compliant research paper titles: http://blog.efpsa.org/2012/09/01/how-to-write-a-good-title-for-journal-articles/
- This article by Kristen Hamlin contains a step-by-step approach to writing titles:
If you know any other secrets of an impressive and attracting title, you are welcome to share your knowledge in the comments. Any valuable information is important and usually is highly appreciated by readers.
In our next observation, you will find key notes for creating the best list of keywords and how to write the informative and short abstract.
 J. Hudson, An analysis of the titles of papers submitted to the UK REF in 2014: authors, disciplines, and stylistic details, Scientometrics. 109(2) (2016) 871-889.