According to conventional concept of a scientific paper visibility, an author relies most of on the chosen journal’s ranking in international indexing databases. Thus after very careful selection and peer reviewing by a journal’s editors, the paper itself becomes a part and parcel of the chosen journal’s archives, which presumably guarantees each individual paper’s universal visibility.
This worked until the advent of sharing online services, which made the process of global sharing of any single file a one-click-one-moment-affair. With a universal doi-number, provided by a publisher, each scientific article becomes a thing in itself that can be distributed by an author or his/her legally authorized representative.
Can both methods work? Of course, they complement each other to a degree when an author can increase his/her visibility even in a more efficient manner than any publisher can. Our practice at SciPress has shown recently the examples of Scholar Google’s indexing of a paper before indexing the set of articles by the publisher.
All it takes is some efforts from an author who can attach the doi-assigned paper (which is registered by SciPress, for example, in 14 days after publishing the actual volume of a journal) to his/her profile(s) in academic databases and scientific online communities. The above-mentioned Scholar Google is a highly controversial source of scientific information and is doubted by many serious analysts in the field, but it perfectly fulfills its mission: spreading the news of the arrival of a new paper, based on official and easy-to-check online documents like ISBN and doi, to other databases, which, in their turn, check this paper’s scientific credibility and accept or reject its inclusion for usage by professionals in the field. Take, for example, Social Science Research Network or Publish-or-Perish online tool. If a credibility of a paper published in the SciPress’s International Letters of Social and Humanistic Sciences is proven by scholars at SSRN, it is included in the online library in just 2 or 3 days. By so doing, the author receives additional visibility of his/her newly published article in just a few days after its online appearance.
And then it only grows with the help of a journal’s marketing team efforts to promote the journal to libraries, research organizations and digital aggregators worldwide. It creates synergy between the publisher and the author and leads to more citations and even finding co-authors (one of the recent examples from our practice is a collaboration between a Ukrainian and an Australian scientists).
When I speak of our engagement with authors, I try to stress the importance of mutual trust and understanding. Occasionally we get complaints from our respected authors about their papers’ lack of visibility in the world of science. In fact with all the tools we provide authors with here at SciPress, it is not difficult to fine-tune our efforts and together reach the level of citations and indexing that our esteemed authors deserve.